Shaktiman emphasises global reach with new website
Agricultural implement manufacturer Shaktiman has launched a new website to support its
growing global reach.
Rajkot (Gujarat, India), 02 December 2024 – India’s largest manufacturer of agricultural equipment, founded
in 1997, now has more than 1,000 dealers around the world, supplying the company’s best-in-class
agricultural implements and services to an ever-increasing customer base.
The new website went live at EIMA, where the company signaled its commitment to new worldwide
markets by taking its own stand at the exhibition for the first time and showcasing several new products,
adding further to the 107 new products already launched by Shaktiman over the last five years.
“Shaktiman’s down-to-earth characteristics – products designed by farmers, for farmers, and a reputation for
quality, accessible machinery – have come as a breath of fresh air in a sector where ‘bigger’ has become
synonymous with ‘better’,” says Mr Hasmukh Gohil, Managing Director of Shaktiman.
“Our pragmatic approach focuses on efficient and sustainable, yet viable, solutions that put farmers at the
center,” he adds.
Shaktiman believes all farmers should benefit from new technologies, as well as the labor savings, increases
in efficiency and improvements to safety that new machinery and equipment delivers.
“Backed up by reliability, quality and matchless customer support, it’s proving a very attractive mix and one
that we’re determined to make available to more and more farmers around the world,” Mr Gohil notes.
The new website encompasses the entire Shaktiman offering, including all products as well as news updates
and insights into the company’s CSR activities – it describes itself as ‘human-centric’, both in its
development of machinery as well as its support for farmers, families and their communities – and is seen as
a crucial step towards its ambition of reaching more than four million farmer customers by 2030.
At the heart of Shaktiman’s mission lies a deep commitment to placing farmers first, fostering collaboration
for fruitful outcomes, and embracing a new dawn of innovation and opportunity—all while building on a
legacy of trust and resilience. This concept is widely present in the “Farming the Future Today” campaign
that officially made its first steps at EIMA.
Mr Gohil says its international strategy was well received at November’s EIMA exhibition, held in Bologna,
Italy, with an ‘extraordinarily high’ footfall to the company’s stand. “We had hundreds of registrations from
visitors, with huge interest in the machinery on display as well as the wider portfolio.
“It’s important to us that we meet end-users and dealers alike at these events,” he continues, “because the
dealer plays a vital role in our customer service strategy.
“Speaking with farmers gives us the opportunity to show how our products and services can empower them
with more customized farming solutions; we can only deliver our ‘designed for service’ philosophy by
finding partners who share the same progressive objectives.”
